We believe in making effective products from fresh, organic* fruit and vegetables, the finest essential oils and safe synthetics.
We invent our own products and fragrances. We make them fresh by hand using little or no preservative or packaging, using only vegetarian ingredients, and tell you when they were made.
We believe in buying ingredients only from companies that do not commission tests on animals and in testing our products on humans.
We believe in happy people making happy soap, putting our faces on our products and making our mums proud.
We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again.
We believe that all people should enjoy freedom of movement across the world.
We believe our products are good value, that we should make a profit and that the customer is always right.
* We also believe words like fresh and organic have honest meaning beyond marketing
Does the We Believe change?
We have updated our We Believe statement once in the last 25 years, to add in We Believe in the Freedom of Movement in 2017.