Our passion is to get rid of packaging when designing a product. We use as little packaging in the shops as possible and give you the choice to go completely naked - we mean the products, not yourselves. About half of our products can be taken home with no packaging. We save nearly 6 million plastic bottles globally from selling shampoo bars alone.
When packaging is unavoidable, we prefer to use recycled materials. 90%, by weight, of our packaging material is recycled and we're working on the remaining 10%. We like our packaging to be reused, recycled or composted at the end of their lives and aim to have 100% of our packaging recyclable or compostable.
As recycling for our black pots is not available everywhere (despite being a clean and non-toxic material), we put our money where our mouth is and give a free fresh face mask when you bring five of them back. Black pots are recycled or re-used as art material.
We also enjoy looking into new materials and for the future, legislation permitting, we would like to start using refills and to increase the amount of reusable packaging used to transport products between our factories and our shops.
We take great care when buying our raw materials. We prefer to use ingredients that are produced in a sustainable way and avoid those that aren't. Palm oil, for example, went into our black book and was replaced by more earth-friendly oils in our soap base. We are now working to remove it from all products, as well as encouraging other companies to do the same.
All our products are biodegradable, expect for the odd glitter or shiny star, they compost easily and cows are known to have grazed on fields full of Lush soapy water after a famous muddy festival.
When designing products, we go for lovely natural ingredients and use as few synthetics as possible. In fact, we have an incredible range of natural products with no synthetics at all. Over 70% of our range is totally unpreserved and we will aim to improve on that.
We will keep on putting masses of natural ingredients in our products, dreaming up preservative-free cosmetics, worrying about their environmental impact and working with our suppliers to minimize that. We choose to give our love (and money) to suppliers that respect the environment and the animals and people living there.
WASTE AND RECYCLING
The total recycled content in all LUSH packaging is about 89% (including paper bags, aluminium tins, gift wrap, ribbons, boxes, tags and inserts). That means that for every ton of material bought by LUSH, 900kg come from recycled sources.
- Our pots and bottles are made with 100% post-consumer recycled (PCR) plastic, saving about 65 tons of CO2 and 90 tonnes of virgin plastic, or 800 barrels of oil, each year.
- Our carrier bags are made with 100% post-consumer recycled paper, saving 100 tonnes of CO2 each year. They’re now 2 grams lighter too which reduces emissions even more.
- Our gifts are lovingly wrapped with recycled paper and protected using shredded wood or recycled shredded paper, both of which are 100% biodegradable.
- Gift boxes are packaged with biodegradable filler.
Energy is embedded in all that we consume. We are working to reduce the amount of energy used to produce, transport and sell the products to you. We have been doing that by making our processes more energy efficient, getting staff to switch off, replacing less efficient equipment, generating some of our own energy on-site and increasing insulation.
Water is very precious to us and we are aware that it is a luxury not everyone on the planet shares. By making some products solid, we avoid using incredible amounts of water 450,000 litres a year from selling shampoo bars globally. We will continue to monitor how we use water at the factory and reduce our consumption of water not used in products.
We would like to report on our environmental performance on a yearly basis and make sure we maintain green issues alive in the hearts of our staff, ensuring that this policy delivers on what it promises. Although the green message comes from the top, the organization needs a network of people to spread it. So we will continue to encourage and support all the people who want to help and will make them Green Helpers.
We also believe in campaigning with our customers to bring to light important topics, while also having a lot of fun. We like to empower those around us and are especially fond of turning passion into action.